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5 Best Stock Market Investment Strategies

There are different ways to invest in the stock market, and the choice you make depends on your preference and needs. Stock market investment is essential in generating long-term wealth. When you invest in the stock market, the first step is to determine your investing approach.

Here are five stock market investment tips

Robo Advisor

Robo-advisor takes into account your risk profile, age, and investing goals and invests money for you in a portfolio of index funds. It does this by asking you a series of personal questions about your

  • Financial situation
  • How long you want to invest, and
  • Your goals

They also select your

  • Stock market investments
  • Optimize your tax efficiency and
  • Automatically update changes over time

Robo-advisors create a diversified investment portfolio for you, made of a mix of different assets such as bonds, ETFs, gold, and cash. They are certain benefits of investing in Rob-advisors, such as management. They will manage your stock market investment for you, including the rebalancing of your portfolio, and ensure it is well diversified.

stock market investment

They are also low effort meaning you do not have to research various stock market investments to invest in as they will recommend a portfolio to suit your needs. When using Robo-advisors, you may be charged extra fees since they are managing your investments for you.

This means it may be more expensive compared to buying the ETFs on your own. There may also be limited customization o your portfolio since they have existing portfolios that are ideal for different people. This will leave you with less room for customization for your current portfolio.

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Micro Investing

Micro-investing allows you to invest small amounts of money, usually with full-service brokers. Micro-investing apps do not require investing thousands of dollars, and you can start with as low as ten dollars. They are ideal for new investors since they can give you a taste for investing and help you understand how stock market investing works.

Micro investing apps have default portfolios that you can choose from. This helps you save time and effort on researching areas to invest in. After you transfer money to the apps, they invest it for you.

You can even set automatic investments with micro-investing apps, so they take the hassle from you. When you are using these apps, you will incur high fees, which can make them expensive. There is also limited customization meaning it is not easy to change your portfolio.

Managed Funds

With managed funds, your money is pooled together and used by a fund manager who buys and sells assets on behalf of all of you. This gives you access to opportunities that you may not be able to on your own. When you invest in a managed fund, you are given units equal to your invested amount.

When new investors join the fund, they are assigned new units, and your units are cancelled when you redeem them. Managed funds have a high potential for higher returns and losses. There is limited customization and control over your portfolio.


Exchange-Traded Funds or ETFs involve buying different stocks instead of one. They are generally less risky and are passive, meaning they do not outperform the market. They try to track and mimic the performance of an index. You will have a management fee to ETF Company.

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ETFs are diversified, meaning you can spread your risks over different companies. They are easy to trade and low cost when compared to other ways such as managed funds. ETFs are easily customizable since you can choose your own investments and personalize your portfolio.

They are also transparent about their

  • Fees
  • Past performance, and
  • Investments

However, there is a currency risk, especially when investing in outside countries. Other concerns with ETFs include

  • Liquidity risk
  • Tracking errors, and
  • High fees

Individual Stocks

These are high-risk, high reward, and less diversified than ETFs. You need to do extensive research and evaluate stocks constantly. You can beat the market if you make smart decisions and remain patient. There are various types of individual stocks you can invest in, including

When choosing your types of stock market investment approach, ensure you evaluate the pros and cons of each method. You can do more research to have a better idea of what you are doing before investing in a stock. Generally, the higher you risk, the higher the reward and the higher potential for loss.

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