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5 Best Metrics to Boost SEO Marketing Campaign

SEO marketing is a form of Internet marketing that involves the promotion of a website by increasing the website’s visibility in search engine results pages (SERPs) through paid advertising which helps to adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings of the website.

Through SEO marketing, advertisers will be bid on specific keywords or phrases and ensure their ads appear with the results of search engines. With the development of SEO marketing, the price is growing under a high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords.

The more an advertiser is willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic. Business owners are using different SEO marketing strategies to grab that coveted top rank on SERPs. Search engine optimization (SEO) is a key strategy.

Key metrics to optimize an SEO Marketing

Metrics to Boost SEO Marketing

By following the SEO marketing metrics best practices, you will be laying the groundwork for your website to increase its visibility in search. Once you have laid the groundwork, you can move on to more advanced keyword research and link building strategies.

Keyword research and analysis

This metric involves 3 “steps”: to ensure a website can be indexed in the search engines, find the most relevant and popular keywords for the website and its products, and use those keywords on the site in a way that will generate and convert traffic. A follow-on effect of keyword analysis and research is the search perception impact.

Search perception impact describes the identified impact of a brand’s search results on consumer perception, including title and meta tags, site indexing, and keyword focus. As online searching is often the first step for potential consumers/customers, the search perception impact shapes the brand impression for each individual.

Website saturation and popularity

This how much presence a website has on search engines, how the website can be analyzed through the number of pages that are indexed by search engines (saturation) and how many backlinks the website has (popularity).

The SEO marketing metric requires web pages to contain keywords people are looking for and ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity in their ranking algorithms.

The following are major tools to measure various aspects of saturation and link popularity:

  • Link Popularity
  • Top 10 Google Analysis
  • Marketleap’s Link Popularity
  • Search Engine Saturation.

Back end tools

This SEO marketing metric includes Web analytic tools and HTML validators which will provide data on a website and its visitors and allow the success of a website to be measured. The back end tools range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions).

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These back end tools can deliver conversion-related information. Validators check the invisible parts of websites, highlighting potential problems and many usability issues and ensuring websites meet W3C code standards. You can try to use more than one HTML validator or spider simulator because each one tests, highlights, and reports on slightly different aspects of your website.

Whois tools

This is a widely used Internet record listing that identifies who owns a domain and how to get in contact with the domain’s owners. The Internet Corporation for Assigned Names and Numbers (ICANN) regulates domain name registration and ownership.

Whois records have proven to be extremely useful and have developed into an essential resource for maintaining the integrity of the domain name registration and website ownership process. A Whois record contains all of the contact information associated with the person, group, or company that registers a particular domain name.

As an SEO marketing metric, Whois record provides information such as the name and contact information of the

  • The registrant (who owns the domain)
  • Name and contact information of the registrar Registrar (the organization or commercial entity that registered the domain name)
  • Registration dates
  • Name servers
  • Most recent update
  • Expiration date

Whois records may also provide the administrative and technical contact information (which is often, but not always, the registrant). Since it takes a lot of effort to track down Whois information will give you a large number of registrars and Whois servers out there. DomainTools makes it easy to find Whois information in one spot.

Google Mobile-Friendly Website Checker

This is another SEO marketing metric that allows you to easily carry out a mobile site test telling about a website’s score in terms of mobile responsiveness. Just like Google’s mobile-friendly test, the tool is inspired to calculate the score that Google does.

Google has put a penalty on many sites that offer a poor experience to mobile users in the last few years. Later on, it was confirmed that Google mobile-friendly test is also a part of the overall ranking criteria.

For any website mobile test, there are many tools easily available on the internet. You can use one of these mobile site test tools to run a website mobile test. The test score will help you to have an idea of if your website is providing a good experience for mobile users or not.

As a webmaster, the first step should always be the certainty that the website falls into the mobile-friendly category and shows good results in the mobile responsive test. Nowadays, Google gives much importance to websites that take relatively less time to load and look good on all devices including desktop, tablet, and mobile.

By making a website mobile-friendly, you will not only satisfy your users but will also see a remarkable improvement in your search engine ranking. Since the number of users accessing the websites from mobile phones is increasing tremendously, it is, therefore, essential to make certain that the website is responsive and provides a quality user experience to mobile users.

You can use Google mobile-friendly test to check your website’s mobile-friendly score and see where your website stands. If the results are not very promising, then don’t be disappointed because it’s never too late to start making it right.

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Why do Advertisers prefer using SEO marketing?

Many reasons explain why advertisers prefer the SEO marketing strategy. First, creating an SEO marketing account is easy and can build traffic quickly based on the degree of competition. The online customers who use the search engine to find information tend to trust and focus on the links shown in the results pages.

However, a large number of online sellers do not buy search engine optimization to obtain higher ranking lists of search results but prefer paid links. A growing number of online publishers are allowing search engines such as Google to crawl content on their web pages and place relevant ads on their website through Google Adsense.

From an online seller’s point of view, this is an extension of the payment settlement and an additional incentive to invest in paid advertising projects. Therefore, advertisers with limited budgets can’t maintain the highest rankings in the increasingly competitive search market.

Google’s search engine marketing is one of the western world’s marketing leaders, while its search engine marketing is its biggest source of profit. Google’s search engine providers are ahead of the Yahoo and Bing network. The display of unknown search results is free, while advertisers are willing to pay for each click of the ad in the sponsored search results.

Advantages and Disadvantages of SEO Marketing

Since the development of the World Wide Web, search engines have contributed a lot in searching information from the web. Search engines help in finding information on the web as quickly as possible. But still, there are certain ways for its improvement Web search engine do not consider the specific needs of the user and here each user is served equally.

It seldom becomes difficult for the web search engine to know what the user wants. When different users give the same query, the same result will be returned by a typical search engine, no matter which user submitted the query. While searching for information from the web, users need information based on their interests.

SEO Marketing Advantages

Different search results can be provided depending upon the choice and information needs of users.
It exploits user information and searches context to learning in which sense a query refer.
Save the searching time of users. So an efficient search engine that provides results to a user according to his/her interest in less search time

SEO Marketing Disadvantages

When different users give the same query, the same result will be returned by a typical search engine.
It becomes difficult for the user to get the relevant content.
Time-Consuming for a user to search for a query

In Summary

SEO marketing is a wider discipline that incorporates search engine optimization. SEO marketing includes both paid search results (using tools like Google Ads or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO).

SEO marketing uses paid advertising with Google Ads or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure search engine optimization has been done.

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A keyword analysis is performed for both search engine optimization and SEO marketing, but not necessarily at the same time. SEO marketing and search engine optimization both need to be monitored and updated frequently to reflect evolving best practices.

In some contexts, the term SEO marketing is used exclusively to mean pay per click advertising, particularly in the commercial advertising and marketing communities which have a vested interest in this narrow definition.

Such usage excludes the wider search marketing community that is engaged in other forms of SEO marketing such as search engine optimization and searches retargeting. Creating the link between search engine optimization and PPC represents an integral part of the SEO marketing concept.

Sometimes, especially when separate teams work on search engine optimization and PPC and the efforts are not synced, positive results of aligning their strategies can be lost. The aim of both search engine optimization and PPC is maximizing website visibility in search and thus, their actions to achieve it should be centrally coordinated.

Both SEO and PPC can benefit from setting shared goals and combined metrics, evaluating data together to determine future strategy or discussing which of the tools works better to get the traffic for selected keywords in the national and local search results.

Finally

Another part of SEO marketing is social media marketing (SMM). Social media marketing is a type of marketing that involves exploiting social media to influence consumers that one company’s products and/or services are valuable.

Some of the latest theoretical advances include search engine marketing management (SEMM). Search engine marketing management relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO).

Search engine marketing management also integrates organic SEO, trying to achieve top ranking without using paid means to achieve it, and pay per click SEO.

For example, some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor. SEO and SEO marketing are 2 pillars of one marketing job and they both run side by side to produce much better results than focusing on only one pillar.

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