Mobile access to the internet has taken over desktops and laptops as the preferred method of browsing and searching for information. Mobile marketing strategy is a digital marketing strategy business owners can use to reach a target audience on their
- Tablets, and/or
- Other mobile devices,
- Social media, and
- Mobile apps
Recently, many customers have started to shift their attention to mobile. This has prompted most digital marketers to follow suit to create true omnichannel engagement through the use of a mobile marketing strategy. As technology becomes more fragmented, so does marketing.
Mobile devices account for more than half of all internet usage. More people are using mobile devices to access the Internet than ever before.
Mobile is one of the most rapidly growing platforms for brands looking to connect with their consumers. In 2015, mobile eCommerce sales take mobile commerce to a whole new level, and mobile device users are 55% more likely than desktop users to make a purchase.
Thus more and more eComm companies are utilizing eCommerce marketing breaks in this market mobile market.
The mobile market is also easier to break into, as mobile users are more likely than desktop users to click on mobile ads. Mobile marketing tools have become less expensive and easier to use, which has contributed to mobile’s surging growth. There are several ways that you can put a mobile marketing strategy into action for your brand.
Do your marketing and branding strategies reflect mobile’s popularity? If not, you might be missing out on a huge chunk of potential customers.
So how can brands make mobile work for them to reach their target audiences successfully? Several mobile branding techniques can strategically help drive mobile engagement to the brand. Here are four of them:
The first mobile branding mobile marketing strategy to consider is mobile applications, or “apps.” Apps are self-contained mobile programs that often have specific functions. For example, music listening apps can be used to listen to songs without ads.
The mobile web is growing at an incredible rate,” says mobile expert Sagi Haviv. People are spending more time than ever on mobile devices. As mobile devices become ubiquitous, mobile websites are becoming more and more important.
One way brands can effectively reach mobile audiences is by creating mobile-friendly sites, or “m-sites. M-sites are websites that are coded to be mobile compatible. This means the site will display correctly on different mobile devices without any issues.
M-sites can be designed to look just like mobile applications or even mobile versions of desktop websites. A mobile site is often confused with a mobile app but mobile sites are less complicated, lighter in size, and easier to maintain.
A mobile site is also more cost-effective than creating an app. However, mobile-friendly sites are only one piece of the mobile puzzle.
If you invest time and money to create mobile versions of your mobile websites, but mobile users still have a poor mobile experience on your mobile site, then what’s the point?. What is clear is a mobile marketing strategy and mobile marketing go hand in hand.
Hence diving into our next strategy.
Brands can also take advantage of mobile advertisement programs to reach mobile users. Mobile advertising can also be referred to as mobile marketing and mobile campaigns. These campaigns drive consumer attention to mobile ads and mobile apps. Some mobile advertisements include:
- SMS text messages
- Mobile websites that display banner ads
If your brand is looking to reach mobile consumers for your mobile app through mobile app marketing, mobile advertising services can help you do that. Mobile advertising companies offer mobile ad campaigns to promote brands and drive traffic to mobile websites or mobile apps. One such agency is Adtric solutions, reach out now.
Location-based services (LBS) allow mobile devices to determine their exact geographical location. In turn, mobile apps can use this information to send mobile users coupons and discounts based on their location.
Mobile marketing is a great way for brands to reach mobile users effectively. Brands must keep in mind that mobile audience expectations are high, so it’s important to meet them with high-quality mobile marketing tools and mobile apps. By doing so, brands can effectively reach mobile users and enhance brand loyalty to increase mobile lead generation.
It’s no secret that more and more people are using their mobile devices to access the internet. Over 60% of web traffic now comes from mobile devices. If your brand isn’t catering to this growing trend, you’re missing out on a lot of potential customers.
Luckily, implementing a mobile marketing strategy is easier than you might think. All it takes is creating a responsive website design that looks good and easy to use on any device, claiming your free Google listing, developing a mobile app, or creating a separate mobile website.
You can also reach potential customers with targeted mobile advertising or take advantage of location-based services that show local results based on the customer’s current location.
Do you have a mobile marketing strategy you’re familiar with?
What mobile marketing strategy does your brand use? Are there any other mobile marketing strategies that should be added to this list? Leave a comment below!
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