Facebook users can use the Facebook stories for the campaign to get more users engagements with a short user-generated photo or video collections. The use of stories on Facebook is considered to be a second news feed for the social media website. This is focused around Facebook’s in-app camera which allows users to use fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos.
Facebook stories always remain on screen as users scroll through their feed. What does all of this mean? In short, it means stories are hard for users to get away from, or forget about. This is great news for you because those two qualities and the ‘Front and centre’ positioning make Facebook stories are great for generating social media engagement. Facebook stories are one of the current social media trends…
Before the creation of stories on Facebook, there were ‘stories’ features on Instagram and Snapchat. The statistics from those platforms show that the core concept behind Facebook stories is already popular with users. For example, on Instagram, about 250 million accounts use the story feature every day. One can only imagine what that number will rise to once the feature is handed over to the world’s largest social media userbase.
Whatever the final statistics might end up being though, it is going to be an audience that you cannot afford to miss out on, and one that in the opinion of the Seek Social team, will make Facebook stories one of the emerging social media trends and sources of social media engagement of 2020.
Facebook Stories helps to build a better connection with your audience
The data shows that these days, people simply don’t trust companies the way they used to. It is not enough to be a faceless corporation with a good reputation anymore. To really maximise your social media engagement you need to connect with your audience on a personal level. This is why Seek Social have started taking you behind the scenes to meet the people that work here.
They don’t want you to be one of those faceless organisations. They want you to know who they are, and what each member of Team Seek Social does for our clients. Stories on Facebook are also ideal for providing the kind of ‘behind the scenes’ video content that was mentioned on the Seek Social blog. They will let you show people the human side of your organisation in a way that they can’t get away from. And in turn, that’s sure to garner you a lot of social media engagement opportunities.
You Can Measure your Facebook campaigns easily
One of the features of Facebook stories that caught our eye at Seek Social and which will really help you as a business owner is the analytics suite. As with Facebook insights, these tools make it easier to see which of your posts were a success according to the metrics that are important to you.
In turn, that will allow you to make adjustments to your content, so that the next time you post stories on Facebook, they’re more suited to provide the audience reaction that you want. That could be social media engagement, online purchases, sales enquiries, or something else entirely. The point is, you have the right tools to measure and improve your performance.
Why should you be using Facebook stories on?
By combining video and storytelling, stories create a veritable goldmine for social media engagement. As we mentioned earlier, you should be telling the story of the people at your organisation in order to create an affinity and trust with your followers, while video content is already proven to yield high amounts of social media engagement. However, if you would like some more personalised advice then Seek Social team are more than happy to help you.