Lead generation is the lifeblood for lawyers and law firm, and trying to get attention in such an intensively competitive market can get difficult. However lawyers and law firms used to have very limited options as far as publicity goes, the digital world is giving the law professionals prime opportunity to advertise their services to a larger audience for a small budget using the internet.

It does not mean that it is easy, and a lot of attorneys have already learned how to use online lead generation tool and excelling. But they can still manage to stand out and use online marketing to generate publicity and leads to their law firm and services if they know how to differentiate themself.

Here are some of the best online lead generation strategy for law professionals

Search Engine Optimization

Search Engine Optimization is the science of giving your website an optimal visibility on search engines whenever people conduct searches. A large portion of the Search Engine Optimization strategy should focus on your website. Things like Page Speed, Navigation, and User Experience will all have an influence on your visitors’ habits, and a site that projects a bad experience will be penalized by Google.

The other is creating relevant and highly valuable content that will be liked and shared. This, in turn, will generate organic mentions of you and your site, Search Engine Optimization is one of the most powerful tools to boost your search engine results. This is why your main goal to enhance your lead generation pursuit should be to disseminate as much valuable content as you can on the right channels.

Online Lead Generation

For example, if you are a car accident lawyer for instance, you could create content on everything from what to do after an accident, to how to deal with insurance claims or just information on car insurance in general. This will allow you to touch on many aspects and cast a wider net. You will also be able to build a name as an authority in your niche and build trust by showcasing your expertise.

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Pay Per Click Adverts

Pay per Click adverts is another great way a law firm can get leads generation. A Pay per Click allows law professionals to bid on particular keywords and have their ads pop up alongside organic results every time someone conducts that search.

What is great about this is that you only have to pay if someone actually clicks on your ad, so you are actually paying for high quality targeted traffic. However, you need to know that the law niche is very crowded, and you have to be able to know how much you can actually bid on keywords. Also, do not forget to use your competitors’ names as well as it will allow your ads to be displayed anytime someone searches for them.

Starting a Podcast

The podcast is a growing technology that offers on-demand and targeted content based on the interest of audiences. It is absolutely free for listeners. They can listen to it anytime and allows you to connect with your audience better than any other medium.

If used wisely it can help a person to earn enough and gain popularity as well. It is a powerful business opportunity with very less investment. Once it is established you can promote any brand on it and generate leads.

Do not dismiss the power of the podcast. This is a great way to reach a whole different audience and build authority. It is also a great way to talk with people from all walks of life and industries. You could provide valuable insights on law, and even have some of your episodes blow up because you had an interesting guest or discussion.

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Podcasts have continued to rise in popularity, more people are joining the trend and making their shows. You can start doing podcasting to establish yourself as an industry specialist, get an audience, reach out to more influences, and generate exposure for your law business.


These few lead generation strategies are great for any attorney or law firm that wants to make a name for themselves online. Most of these are accessible for any law firm and could result in high-quality laser targeted leads for your services fast.

Culled from Customer Think | 3 Best Online Lead Generation Techniques for Lawyers and Law Firms

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