The Amazon affiliate program is one of the easiest and fastest ways to create an additional stream of revenue from online sales through the Amazon affiliate website. Although it is more the exception to the rule, some affiliates even earn 6 figure incomes. Building your own website is low-cost, it requires very little effort, and, in most cases, only takes a day to set up.
Starting an Amazon affiliate program, however, is just the first step. The challenge is attracting the right traffic that will turn into product sales once a consumer clicks through to Amazon. The best results come from choosing the right niche don’t do what everyone else does.
Focus on these methods to increase your Amazon affiliate program success
Learning Basic HTML
Learning Hypertext Markup Language (HTML) to create web pages and applications is less complicated than it was 10 to 15 years ago. Website platforms like WordPress, Wix or Weebly have simple templates that require only the push of a button to activate a website.
But you will still need to know how to insert images, create hyperlinks, and format text. If you’re unfamiliar with HTML and basic concepts for managing a website, carve out time to learn. It will be well worth the outlay in the long run.
Picking the right Niche
Anything that is sold on Amazon, such as electronics, books, music, cosmetics, and kitchen appliances, can be part of your inventory referred for a sales commission. However, low-ticket items like books will yield only pennies on a sale because commissions range from 1% to 5%, according to Edmondson.
“Those who are more successful as Amazon affiliate program affiliates pursue markets with a high volume of buyers or are engaged in selling higher-ticket items on Amazon,” he said.
Select product lines with mass consumer demand that you enjoy or have some expertise in, but be sure the niche is narrow enough to be distinctive. These niches could be bands from your city, left-handed guitarists, music for line dancing or salsa, books written by authors from a certain religion, or arts and crafts resources such as beading, knitting, or pottery.
Setting Up Your Website Hosting
Amazon affiliates can pay next to nothing for website hosting service. For example, Wix offers a free basic blogging service while Web.com starts at $5.95 monthly (as of July 2019). Resources like Online Business Guide have a list of affordable website hosting services. Some require a small monthly fee with unlimited domain names, which means you can run several sites for various niches on the same hosting package.
Choosing a good Domain Name
If you are launching a personal brand as an author, expert or lecturer, building a following using your name as the domain is common especially among YouTube, Twitter, and Instagram influencers. Another path is to give the website a name that reflects the niche, such as
- MyBest Skincare Products,
- MyFavorite Accessories or
- Supplements For Weightlifters.
Make the name keyword-rich, not clever. Think about what search words the average person might enter into their search engines to find your website. Be sure to check your name against other sites already in the market.
Registering the Domain Name
Registering domain names is not costly for one or two websites, but it can add up for 10 to 20 niche sites. Save by choosing a lower-cost provider, such as Namecheap. There is also 1&1, also known as I0N0S, where prices start on the low end of the spectrum $1 for the first year with incremental increases for subsequent years, depending on the plan.
If you are not technically inclined, register the domain name with your hosting company. Namecheap offers discounts like 12 months of basic managed WordPress for $1 per month after which the price increases to regular list price.
Content marketing is one of the best ways to drive traffic as well as buyers. WordPress, which has a free option, is easy to install and simplifies posting quickly. It is popular for publishing content, such as blogs and articles. Many hosts have a one-step installation process for WordPress. These include Namecheap, Wix, and Weebly.
Product reviews sprinkled with keywords are another avenue for content marketing. After installing WordPress, it is as simple as writing an article and linking out to Amazon to get paid once a product is purchased, of course.
Make your Website Pretty
Although content is king, the design is queen, and it is increasingly important among consumers who want to trust a credible website. One benefit of WordPress is its flexible design options. You can customize your website as much as you want with WordPress plugins. If you want to outsource a task, it is easy to find expertise because of the popularity of WordPress.
WordPress offers a variety of free themes, which gives you much more freedom and control in the design of your site. “Add on an email marketing tool so you can capture the names of people that come to your website and follow up with them for other opportunities to show other products they may be interested in buying,
Setting Up Categories
Attributing a category or subcategories to your article can help consumers find your website in a search engine. Most blog software, including WordPress, Wix, and Weebly, will have the function to assign an article to a category or subcategory that will help organize your entries.
Categories help visitors hone in more specifically on their interests.
Signing Up for the Amazon Affiliate Program
It is simple and free. Simply visit Amazon and click on the Join Associates link at the bottom of the page. Your site should already have at least the basic setup done, even if you don’t have any content there yet. Amazon reviews the site manually before approval.
Amazon will provide a legal disclaimer to include at the bottom of the website if you don’t already have it visible. It is to notify people, for purposes of full transparency, that you are an affiliate for Amazon and that in some cases you do get compensated.
You must Create Your Blog Posting Bookmarks and Links
At the bottom of the posting page of your blog software, an item called a “bookmarklet” should appear. Click on the link and drag it to your Links toolbar in your browser or Favorites menu. This allows you to update a blog about a product with one mouse click.
Create an Amazon Build-A-Link Bookmark and Link
This step allows you to build a link with your affiliate ID built into it. Log in to Associates Central, peruse the left navigation sidebar for Build-A-Link, then under Static Links, click on Individual Items and drag to your Links toolbar or Favorites menu.
Build Your First Amazon Affiliate Program Link
Once logged in to your Associate’s account, search the products you want to review and then use the Site Stripe, which is the grey stripe at the top of the screen, to get a personalized link to the item. Amazon also offers a host of other options for creating links and banners.
Blogging Your Review
Click on your blog posting link. With WordPress, two pieces of link code will appear. Delete through the first one ending with “< /a >“. The second part is a link to the product with your Amazon Associate ID built-in. Write the product review, choose the appropriate categories for it, and then hit Publish.
Building Out Your Amazon Affiliate Program Website
Before promoting a site, create enough substantial content to hold a visitor’s interest. Write several product reviews in at least two to three categories. You may also want to write articles, news, and commentary related to the expertise or niche. The more written content the better, because while writing, the search engines are notified automatically if notifications are on.
Finally, Promote Your Amazon Affiliate Site
The best free way to promote is to communicate with other bloggers writing on similar topics and to participate in online communities where your subject matter is discussed.