14 Website Optimization Tools to Build Website Backlinks

You can only place a website on the topmost pages of the search engines by using some of the affordable website optimization tools we are going to be discussing today. Most of the website optimization techniques in this article are a very powerful and very important ranking factor to improve your website performance and ranking.

In the past, people were building tons of low-quality backlinks to improve their website ranking. Even new business website owners also built dozens of backlinks to improve their ranking in front of their competitors. To avoid this problem, Google back then introduced some algorithms to prevent those black hat SEO techniques.

The black hat SEO technique will always harm your website’s ranking and reduce your website performances. Website optimization is the process of optimizing your website to make it appear higher in search engine results pages Based on some number of factors, search engines evaluate your website’s relevance and readability before assigning it a position or ranking on the search engine results page.

The more relevance the search engines determine a website has for a given search, the higher the website will be ranked. When you consider that more than 60% of Internet users will not look beyond the first page of search results, it is important to use website optimization to push your website ranking as high as possible.

Top Website Optimization Tools to Build Your Website Backlinks

If you are not getting enough traffic on your website as desired, you need to start using any of the optimization tools discussed below to improve your website search engine ranking. All the website optimization tools we are going to be discussing are essential to building traffic, the gospel truth is that you need to start using the optimization tool.


This is a full-featured website promotion tool that offers SEO tools for keyword research, website optimization, link analysis, link building, ranking checks, SEO audits, website monitoring, website analytics, and much more. Improve your rankings and get more customers.

This optimization tool will track the ranking changes of your website on Google, Google Mobile and Bing in 162 countries and languages. Desktop and mobile, detailed reports. The website optimization audit tool will identify errors on your website that can cause problems with search engines. Remove these errors to improve your rankings.

It will optimize the links that point to your website and remove bad links. Improve the backlink structure of your web pages and get higher rankings on Google and other search engines.

The tool will show search engines that your web pages are relevant. SEOprofiler offers multiple tools that help you to make sure that search engines will prefer your websites. Nearly 60% of all online searches are now carried out on mobile devices.

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SEOprofiler helps you to get your website into the mobile search results of your customers. Keep your website downtimes to a minimum. Check if your website responds to mobile devices, desktop users and search engine bots.


This website optimization tool will show you how to win the game of SEO. The tool allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

Ubersuggest will provide you with top SEO pages report to discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are loved by sites like Facebook. You no longer will waste time writing content that people don’t want to read.

If you need more keyword ideas from head terms to longtail phrases, you will get hundreds of suggestions from Ubersuggest free keyword tool. You will also see volume, the competition, and even seasonal trends for each keyword.

Knowing what to write about can make or break your content strategy. Dive deep into the top-performing content pieces for any given keyword so you can write about topics that people are actually interested in. With Ubersuggest, you can see the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you.

Ahrefs Website Optimization Tools

This is the most trusted professional SEO marketing tool worldwide that be used to generate data from your website to aid keyword research, link building, content marketing and SEO strategies that will help you to accelerate the growth of organic search traffic to your website. You can use Ahrefs to get everything related to your competitor.

The optimization tool has the most amazing features like comprehensive backlink data, Overall organic keywords your website is ranking for, Overall organic traffic with history, Keywords explorer for detailed keywords research, Line intersects to see which links your competitors are having and you don’t have and much more.

The optimization tool is one of the most user-friendly tools, it has everything which every digital marketer need. You can find hundreds of links opportunities by using content explorer which shows you which content is shared the most in your niche.

You can reverse engineer your competitors backlink by the comprehensives of competitors backlink and acquire them. This is one of Ahrefs tool that you can use on daily basis to find the best links from your competitors and explore what content Gap and some basic distance your client’s website is having and can set the campaign accordingly.


This is another website optimization tool that gives website owners insight on how well their website loads and provides actionable recommendations on how to optimize it. GTmetrix has a suite of features and options to make optimizing your website clear and easy.

The optimization tool report page will neatly summarize your page performance based on key indicators of page load speed. The tool will analyze your page with Google PageSpeed and Yahoo! YSlow rulesets. You will get your website’s page’s Page Load Time, Total Page Size and Total # of Requests.

Website Optimization Tools

Sign up for access to additional features to help keep your site running fast. You will see the website page’s performance relative to the average of all sites analyzed on GTmetrix. Using this website optimization tool will help you to keep track of your website’s page performance with scheduled monitoring and visualize it with interactive graphs.

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Set up alerts to notify you when your page performs poorly. GTmetrix passes your URL through an actual Android device to get real-world performance data on your page load (only available at our Vancouver region; monitoring & API access not available).

DareBoost Website Optimization Tools

This optimization tool will analyze your website quality and performance. Just one click is needed to launch a full diagnosis and get a complete and customized report. DareBoost provides complete and customized reports, highlighting errors, possible improvements, and giving precise advice which guides the user step-by-step to solve the problems.

Reports also include an overall page quality score, and scores by categories, including Performance, SEO, Compatibility, etc. Without any installation, DareBoost will continuously analyze your web pages to detect quality and loading time issues.

Website Optimization Tools

You can see the evolution of your pages’ major performance indicators on your dashboard at any time. DareBoost will also send you weekly, emailed reports. If your website is 20% slower, its loading time will be noticeably different from your users. Dareboost can make sure that your loading time and the quality of your website is an asset rather than an obstacle to the users’ experience.

Moz Pro

This is another website optimization tool that will give you access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing.

Website Optimization Tools

This optimization tool is a solid SEO monitoring tool that we will likely continue to use. It provides keyword tracking but takes it a step further in a couple of ways. The optimization tool provides a metric called Search Visibility.

This score can either be applied to all of the keywords that are being tracked or just the keywords within a user-controlled category. This will help you to understand how your website is performing but also individual product categories.

Your website’s Domain Authority is a metric used to gauge the overall strength of the website. It gets updated semi-frequently and MOZ has made bad updates before. There are better metrics that gauge the likelihood the site will rank.

Moz Pro monitors keyword performance, provides several useful SEO metrics, and also makes those metrics available in a browser toolbar. I would say MOZ is easily in the top two SEO tools available. Moz Pro starts at $99/month with the option of a free 30-day trial.

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SimilarWeb Pro

This is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy.

SimilarWeb has raised $65 million to date and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of Europes top 100 fastest growing companies by Red Herring, was selected by Wired Magazine as one of the hottest 100 start-ups.

Some of the most interesting and attractive features that characterize Similarweb are available only in the premium version. However, in the free version, there are also very useful functions.

With Similarweb, you not only get analytics from your website, but you can observe the behaviour of the target you have defined and their interaction with websites of your competition, which I can describe as a revealing experience for your business.

The data provided by Similarweb, show you two scenarios, the first one, helps you to become aware of what is your position with respect to the industry or niche that you are dedicated to and the second scenario, the panorama of your competition. With all these data you can make analyzes and make decisions focused on attracting more customers and improving your products and services.

Elite Site Optimizer

This website optimization tool SEO automation tool will empower you to better handle complex and unstructured data and derive comprehensive yet simple reports from them. It will greatly contribute towards predicting website traffic while helping you make data-driven, smarter decisions.

Elite Site Optimizer BI capabilities enable business owners to scale up chances of identifying missed and new SEO opportunities. The optimization tool with these traits of BI help organizations to efficiently track and closely monitor web page behaviour and improve their website traffic.

This will, in turn, allow businesses to rethink their strategies, forecast demanding market requirements to outperform competitors in the long run. Elite Site Optimizer offers a plethora of insightful reports with the right metrics to focus on your website.

Streamline these metrics and ensure you are found on top of the SERP amongst billions of search happening every day. We care about your ROI, see how your SEO efforts translate into meaningful numbers through our reports on your traffic analysis, mobile keyword rankings and link checker analysis.

Culled from Capterra | Website Optimization Tools

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A blogger who blogs about Business, Information Technology, Digital Marketing, Real Estate, Digital Currencies, and Educational topics that can be of value to people who visit my website

About Lawrence

A blogger who blogs about Business, Information Technology, Digital Marketing, Real Estate, Digital Currencies, and Educational topics that can be of value to people who visit my website

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