Facebook engagement is the actions you are taking on your Facebook Page posts. Common examples of these engagements are likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. Facebook engagement is very important because it can help you to extend your organic reach.
First, Facebook engagement helps boost your Newsfeed placement based on the Facebook algorithm. The second is that the likes and shares expose your posts to your audience’s extended network
The latest update by Facebook has changed the rules of social media. Business owners who once relied on exposure on their business page follower’s newsfeed are now struggling to have any of their page posts appear at all. This is due to Facebook is now looking at the business page post’s engagement to determine how many followers get to see the post on their newsfeed.
These new Facebook algorithm changes are forcing entrepreneurs and business owners to look at new creative ways to boost engagement and improve their newsfeed exposure. If you have you noticed a decrease in your views and reach on your Facebook business page, this article will help you to get people to engage more with your posts.
This is the time to get more strategic with your posts and always be posting with the intention of garnering likes, shares and most importantly, comments with each post.
Here are 10 strategies you can use to Boost Your Facebook Engagement
Always Follow Up on a Popular Post
Review your Facebook statistics in the Insights area and look for posts that received a high engagement in the past. Make note of that post’s topic and create a new follow up post on the same subject.
Power Up with Pictures
Always post an image that grabs your follower’s attention and be thinking about how you can tell a visual story with your post. Your phone’s camera makes it easy to snap and post a quick shot. and always be thinking about how you can share what you are doing visually with your audience and ask leading questions to garner a discussion thread.
Timing is Everything
Posting a juicy post at a time when no one is online is worthless. Make the most of your posts by viewing your Facebook Insights stats to see when your audience is online. Many users are most active in the evening after work but not always. Your Insights will tell you the real story as to when it is the best time to post. Your goal is to post when you have the most followers online to view your posts
Connecting with Followers Using Facebook Live
Video gives fans an incredible feeling of connection with you. Create a consistent schedule and do regular Facebook Live shows. Shoot weekly tips. Offer live Q&A sessions. Do live “how-to” segments. Or share spontaneous videos of your travels and events you attend.
Creating Content that Resonates
It is vital you create posts that resonate and appeal to your ideal target market. Do this by paying attention to the questions your audience asks. Follow top influencers to see their insights about your field. Research topics covered in best-selling books in your industry on Amazon.
Ask your audience what the biggest questions and challenges are that they have about your subject matter. A great tool to use is Buzzsumo. Search for keywords that are relevant to your industry and it will show you the most shared content related to that phrase/keyword on social media.
Give your audience teasers about exciting things you will be posting in the future. Help develop a hunger and curiosity that has them looking forward to your posts. Getting ready to launch your new website, book or program? Build some buzz of anticipation that leads up to the big reveal.
Keeping the Conversation Going
Closely monitor replies on your posts and do what you can to continue the conversation. Offer personal replies that show you listen and respond. Ask questions to deepen the discussion.
You have to be Authentic
When you truly open yourself to your audience they feel closer to you. Be vulnerable. Show your warts. Admit to your mistakes. Celebrate with them. Let your tribe feel like an important part of your family in all your experience.
Ask for Engagement
Questions spark dialogue. Post a question that begs a response from your audience. What do you think about BLANK? What experiences have you had? What is your opinion? What is your favourite BLANK? What are your thoughts on this? and so on. People love sharing their feelings when asked. Find creative ways to ask leading questions that require more than just a “yes” or “no” response but not too deep that will prevent any response at all.
Creating a Viral-Worthy Content will also help
If you study memes and shareworthy posts, they all share a common thread: they are either funny, informative, cute, powerful, thought-provoking, or emotional that your audience relates too. Dare to think outside the box and create your own memes.
Look at popular memes and see how you can do your own take on it. You never know when your post will be a winner that goes viral or “breaks the Internet”. You can try these 10 strategies and watch your Facebook engagement soar on your fan page! What tactics have helped you to increase engagement on Facebook?
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- 11 Best Ways Facebook Engagement Improves Newsfeed - Jan 21, 2020