In today’s frequently shifting world, SEO techniques can change on a dime and the worst part is that you might not even know it. We don’t know exactly when Google changes its algorithm for ranking and then our website just shifts down on the next day without getting any notice. So we have to keep an eye on Google latest trends for the best Digital Marketing Strategy and for better SEO Ranking.
Let’s Improve user experience of your website
Let’s start things with a great description of what is the perfect SEO techniques. We have to first focus on the user experience of the website. At least make your website optimized so it doesn’t take a long time to load. Because if your website takes more than 3 seconds to load so the user can’t stay more than 3 to 5 seconds on every site.
You’ll need to think about that constant desire to show the best results when you’re optimizing your website for SEO. Nobody wants to land on a spammy website that takes years to load, right? That’s increases the chance of a high bounce rate. So always make your website user friendly so user loves to stay on your site.
Optimize website for Voice Search
As the world is becoming smart day by day so 50% of all searches will be conducted by voice by next year. Because it’s easy to give the command by voice rather than type long queries. So it’s better to use the SEO techniques to optimize your content for voice search by using
- LSI keywords
- Usage of structured data
- Listing of your business on “ Google my business” add videos about your company on YouTube and add SSL Certificate on your site too.
- You can get more information about “how to optimize your content for voice search” by clicking over the text.
Keep Focus on Topic Clusters Instead of Keywords
So now move towards the topic about focusing on top Clusters. Because Google is evolving and so is its algorithm. Its objective now is to understand the intention of its users: what they expect, what they’re looking for and, more specifically, what search results would best help answer their query. Now question arise how to do that so I attached the image so you can follow that image to keep in mind and start optimizing your content.
Longer Content tends towards Higher Ranking—Usually
Long content is very important for you website like if you write your services in details so you can cover more LSI keywords in content that’s increase the chance of ranking over SERP. Try writing each thing in details and try to add phrase in your content.
Conquer Video with YouTube SEO Techniques
Now let’s move forward to optimize your company video through YouTube. It’s better to add your company profile video over YouTube so whenever someone tries to search services keyword on Google so YouTube video comes first in front of them and its increase the chance of lead generations. But for that, you have to optimize your video through the SEO techniques. By using attractive SEO Title, Attractive Thumbnails and also SEO optimized description too.
Build a Variety of Backlinks
After finishing “On-Page SEO” be ready for creating high-quality backlinks. Because building backlinks gives you high ranking and try to focus on building powerful backlinks by analyzing its “DA”, “PA” and “SPAM Score” using Moz extension. You can use the SEO techniques to build backlinks in several ways.
- Business listing
- User Profile Creation
- Forum Submission
- Web2.0 Submission
- Article Submission
- Guest Posting
- Blog Comment
Do Technical Optimization of your website
Fix SEO related issues by analyzing it from Google Console and by tracking your audience using Google Analytics. Submit sitemap on “Google Console” refine your robot.txt file. Make your site secure using “HTTPS Protocol”.
Target Local Searchers with Landing Pages and Listings
First, add your business to “Google My Business” then start submitting your website on local directories too. Because people search thing by adding “Near me” keyword and hope so your website also optimized from each side too.
Speed Up your Site and Measure its performance
Try to optimize your site and optimize those pages that take loading time more than 3 to 5 seconds. Use code optimization techniques and analyze speed from GTmetix or from Page Speed Insights.
Create powerful SILO-Structure Of your Website
Structure your website in SILO format so it should be SEO-Optimized like you have to create a parent-child relationship between pages. For example, first, add “the main page” then create subpages for it and keep structuring like that so the user can easily reach to its desire page and Google bot can also crawl your website easily.