Amazon site is one of the most popular eCommerce websites in the world. But that also means that the selling environment is quite competitive. To give yourself a serious advantage consider sending your own affiliate traffic to Amazon site. One of the methods that work best for this is to develop an email list that you can explain the features and benefits of your product to.
As a new online business owner, you can use one of the biggest and most powerful eCommerce websites in the World like Amazon site to streamline your own online business in many ways. This will quicken the time it will take you to start your online store and provide you with all the valuable experience as you will learn how to sell online.
If you are a member of the Amazon associates program, you can sell your own products or products you have sourced somewhere else by registering as a “merchant” for a low monthly fee and a referral fee you pay to Amazon for each sale. You could process the orders and send them to customers yourself.
But the easiest way you can go about this is to let Amazon handle the payments and delivery. You can send a large quantity of product to Amazon site and every time an order comes in they will deal with it every step of the way until it is in the buyer’s hands. And then they send you your money, minus their fee, on a regular basis. That fee is small compared to what you would pay to store and ship those products yourself.
You may want to consider start using Amazon site based on the following reasons
Amazon is a Brand Name
Amazon has been around so long and been so successful, this is a trusted site. Sure, they may have issues from time to time with customer service. But out of the millions of people who are using Amazon site, most interactions are good and the company has built a good reputation as a result. You, as a startup, would have to work hard to earn that sort of trust.
You Can Sell Your Product in the Amazon Listing
Just because this is a product listing page does not mean you cannot use your knowledge of marketing, consumer psychology, and copywriting. Show the benefits of the product and tell the prospect how it will improve their life. You could also include an FAQ about your product so all the features and benefits are clear.
This is one area where you can really stand out. If you have ever shopped on Amazon site, you’ll know that many of the product listings are average and some are even sub-par. By writing a sales copy that stands out, you can make your own product listing really shine.
Amazon Has a Built-In Customer Base
Millions of people around the world go to the Amazon site every day and buy thousands of different types of products in thousands of different niches. That is qualified traffic you cannot get on your own with your own website, especially not in your startup phase. You can use that reach to profit yourself. It is like you are setting up shop in the most popular mall in your town.
The Amazon Systems Are in Place for You to Use
One of the major headaches being a solo online entrepreneur is setting up an eCommerce platform or shopping cart where your prospect can browse your products and actually order them. When you work through the Amazon site, this has already been done for you. And you can take advantage of that and leverage the trust and credibility of Amazon site to sell your own products.
You have to Make Sure Your Listing Title and Full Product Description Is Accurate
You must ensure that it is totally clear what you are selling. So things like model number, quantity, and year if applicable. For example, if you were selling an iPhone case. You cannot just list: “iPhone case.” You have to say: “Protective iPhone case. Fits iPhone 11. Colours: Black, purple, white, or blue. Rated for falls above three feet. Made of shock-resistant aluminium.” Just an example. But you should understand what it means to be detailed.
It is also important to be accurate so that you can show up when people use the Amazon search tool to find something they want to buy. For example, if you are selling scissors for left-handed people, you would want to include that important keyword in your product listing.
Tips for Successful Selling on Amazon Site
When you sell on Amazon site, you do have to maintain some best practices to follow. You cannot just haphazardly put up product listings. You actually do have to make an active effort to pull in sales. A few things to keep in mind with your product listings:
You must Include Multiple Large and Clear Photos of the Actual Product
If you want the visitor to be able to see exactly what you are selling so the prospect knows what they are getting. Do not settle for pulling photos of similar products from Google Image Search and then plopping them in there, it will look shady when people see the same exact photo pop up for different listings.
If you don’t get professional photos of your product made, it is a good idea to use a quality camera, good lighting, and a lightbox to make the most of your product photographs.
You must always make Sure You Choose the Right Category and Sub-Categories
Getting found is a big factor in your success on Amazon site and having your products listed in the right categories is critical when people are searching or browsing for related products. If you are selling organic soap, you don’t want to be with industrial cleaning supplies, for example.
Make Sure You Solicit for Product Reviews
Amazon buyers love to read reviews. It is a big part of them deciding to buy one merchant’s products over those of another. Testimonials are important Proof and build trust. So, you must encourage your customer to rate your products and write a review. You can do this in a variety of ways. When a product is shipped to a customer, include a note in the package asking them to write a review.
Or you could send your email marketing list a note asking buyers to write reviews. Never, ever makeup reviews or pay somebody to write a fake review. Savvy Amazon buyers will notice and maybe even tell the world which will lead to losing the trust of your customers.
Selling on Amazon Site is About Being Where the Buyers Are
First rule of marketing and advertising is to be where your market is, and if you are looking for buyers, then Amazon site is a huge opportunity for you to get in front of your potential buyers. There are more than 2 million third-party sellers (that would be you) on Amazon site. And combined they sell more than 40% of the more than 2 billion items sold through Amazon site.
Amazon site is so appealing. The stage is set for your online selling success when you leverage with Amazon. Using the vast reach and influence of Amazon to help power your own business is a great way to kick things off selling online, especially if you’ve never had any sort of online business before.
Culled from The Balance Small Business | How to Grow Your Online Business With Amazon.com